2/28/2024 0 Comments Blueprint juice nycThis, Sakoutis says, led to many juice brands using cheaper ingredients and using other juicing methods that weren't cold-pressed to extend the shelf-life, which ultimately makes the juices less nutrient-dense. They point out that the tricky part about cold-pressed juice is that it has a short shelf-life just a few days after being bottled, it will start to turn brown, more resembling swamp water than the jewel tone it once was. ", we went from being this little family-owned business barely surviving to shipping thousands of machines to over 70 countries."īut he says many of the big juice brands they worked with were unable to maintain their success. "When juicing took off, our little company became the only one in the world making a commercial-size juice press that could make hundreds of bottles a day," Wettlaufer says. His father and the company's founder, Dale Wettlaufer, invented a six-foot-tall juice press in the '70s. Charlie Wettlaufer, the president and CMO for cold-pressed juice equipment company Goodnature, had a front-row seat to the juice boom. Seeing BluePrint's success, other brands started sprouting up, hoping to capitalize on the fast-growing trend. In 2013, Sakoutis and co-founder Erica Huss sold the brand for $25 million. "We took it from being this weird fringy thing to something more accessible," she says. Her point? That BluePrint was the first brand to really create a following. That was her claim to fame," Sakoutis says. ![]() "We launched in 2007, and at the time, there was only one person in New York City a juice cleanse, Jill Pettijohn, who was a nutritionist for Donna Karan. (Once a drink moves from a noun to a verb, it really says something, wouldn't you say?) Sakoutis says doing a "detox" or "cleanse" was one reason why many turned to juice-including BluePrint, which sold juice cleanse packages. It would be impossible to talk about the rise of juice without talking about juicing. "If you were carrying around a bottle of BluePrint, it meant you had money, willpower, and the self-respect to do something good for yourself." Or at least, the sheer act of toting a green juice was quietly meant to evoke the appearance of these qualities. ![]() "Carrying around a cold-pressed juice was a status symbol," she says. This was the same time that SoulCycle was wheeling their yellow bikes into studios in New York City and Los Angeles, and also around the same time Well+Good launched, in 2010.īluePrint co-founder Zoe Sakoutis agrees. Kara Nielsen, the director of food and drink at trend forecasting firm WGSN, has been reporting on food trends for more than 20 years and says juice morphed from being something your grandparents sipped with their cereal to being the drink of choice for health-conscious people in the early and mid-2000s. With so many major conglomerates and regional favorites giving up on the beverage, it certainly makes you wonder: Has the wellness world's love affair with juice expired? How the wellness world became so infatuated by juice Zoe Sakoutis, co-founder of Earth&Star, a functional mushroom beverage brand.Shizu Okusa, founder and CEO of Apothekary, an herbal blend company.Kara Nielsen, director of food and drink at trend casting firm WGSN.Erica Huss, co-founder of Earth&Star, a functional mushroom beverage line.Christy Harrison, RD, MPH, RD, CEDS, an intuitive eating coach, anti-diet dietitian.Charlie Wettlaufer, Charlie Wettlaufer is the president and CMO of Goodnature, a cold-pressed juice equipment company.On the other side of the country in Los Angeles, Juice Served Here shut down its locations in 2017. Last year, Liquiteria, another NYC fave, did the same. The once mega-popular New York City juice bar chain Organic Avenue shut down all of its locations in 2015. BluePrint founders Zoe Sakoutis and Erica Huss sold their business in 2013, and in 2020 launched a new brand, Earth & Star, which is centered on functional mushrooms. But now, many of the MVPs of the once-thriving juice world have moved on. There was a time when juice was the embodiment of a healthy drink, a Crayola-colored beacon of wellness. ![]() The shift seemed symbolic-especially given PepsiCo's reasoning to focus on "healthier" drinks. ![]() Like PepsiCo, they too seemed to be moving away from the juice business last year they decided to completely shut down production for Odwalla Juice. This came just one month after Coca-Cola announced it was passing on the decision to buy Suja Juice, which it has had a 30-percent stake in since 2015. Last month, PepsiCo announced that it was selling Tropicana, Naked, and other juice brands because it would "free us to concentrate on our current portfolio of diverse offerings, including growing our portfolio of healthier snacks, zero-calorie beverages, and products."
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